TY  JOUR
TI  BRANDING AS SYNTHETIC TOOL OF TRADE COMPANIES MARKETING STRATEGY
KW  trade companies
KW  brand
KW  branding
KW  marketing communications
KW  synthetic
KW  trademark
KW  company style
JO  Bulletin of KSAU
AU  Voronina, L.A.
AU  Novikova, Y.I.
PY  2012
IS  
PB  Krasnoyarsk State Agrarian University